HLL targets IT companies for Ayush spa memberships January 2006
Hindustan Lever Limited (HLL) is now targeting software companies and professionals to increase traffic to its Ayush therapy centres. Says Ramesh Babu, manager, national sales operation, "We already have couple of corporate members. As stress levels among software professionals are high, we think IT companies can opt for an ayurvedic solution."
HLL is open to establishing Ayush centres within an IT company's complex provided it affords privacy and separate entry and exit points . HLL has already opened a centre at GRT Grand Hotel, Chennai.
Incidentally, HLL has set up 18 Ayush centres in the seven cities where IT companies are clustered. "Our centres are located in Mumbai, Delhi, Chennai, Bangalore, Hyderabad, Pune and Goa. We will be expanding the network only in these cities first."The Ayush centres also offer holistic therapies like ayurvedic massages, diet, yoga (21 day course) and meditation.